Part II of this book is more academic and statistically oriented. It mostly deals with our inherent biases and how they are formed in our mind.
"My advice to students when I taught negotiations was that if you think the other side has made an outrageous proposal, you should not come back with an equally outrageous counteroffer, creating a gap that will be difficult to bridge in further negotiations. Instead you should make a scene, storm out or threaten to do so, and make it clear - to yourself as well as the other side - that you will not continue with the negotiations with that number on the table."
"One of the best-known studies of availability suggests that awareness of your own biases can contribute to peace in marriages, and probably in other joint projects."
"Psychologists enjoy experiments that yield paradoxical results, and they have applied Schwarz's discovery with gusto. For example, people are less impressed by a car after listing many of its advantages."
"I don't spend a lot of time taking polls around the world to tell me what I think is the right way to act. I've just got to know how I feel." (George W. Bush) (To illustrate that a feeling of power increases our trust in our intuitions.)
"The world in our heads is not a precise replica of reality; our expectations about the frequency of events are distorted by the prevalence and emotional intensity of the messages to which we are exposed."
Notes on previous parts: 1